Critical Details For Apollo Slots Casino Review - Some Challenges Today
Critical Details For Apollo Slots Casino Review - Some Challenges Today
15 Casino Promotion Strategy Ideas That Work
Drumroll drawings. Tricked-out trucks. Cash tornadoes. Pulling off a successful casino promotion is harder than it may seem. Here are 15 tips, tricks, and ideas to get you there, without breaking the bank. (Unless, of course, Break the Bank is your promotion of choice.)
1. Start with planning.
Let�s start with the elephant in the room. It�s definitely more fun to think about what kind of game show briefcase you�ll use in that Deal-eo or No Deal-eo promo, or how the balloons will drop on the new car, but if your casino promotion idea is going to be successful, you need to set the fun aside and first ask yourself this: what, exactly, am I trying to do? Acquire new guests? Reward loyal guests? Increase guest spending? Increase visits? Once you settle on your goals, things get much easier.
A good marketing calendar has balance, a mixture of mass and targeted promotions. Sometimes the goal is to see a big bump in revenue; other times the goal is to boost a certain demographic or daypart. Targeted promotions can also elbow their way in front of the competition. (See #4.)
One other thing: Do not start with how much you should � or have to � spend. Expense should be planned in line with potential revenue, and you�re not going to know that until you define what you�re trying to achieve.
2. Determine how you�ll measure success.
You�ll need to know what �success� means in order to achieve it. This may sound like a �duh,� but it can get a bit tricky. Be sure to isolate your base business, as sometimes traffic isn�t driven by promotions. And in addition to traditional ROI calculations, you may want to check in on other less-obvious factors like customer satisfaction or conversion. Be sure to define how you�ll measure those in advance.
3. Know thy audience.
In order to know the right day, the right way to spread the word, the right briefcase for that game show promotion, get to know your audience as well as you possibly can. Because no matter how enticing you may think your promotion is, if your audience hasn�t heard, isn�t interested, or can�t come, you�re in for a flop.
If, for example, drive time is short and your identified target audience isn�t employed full-time, you may be able to bump that 50% slot floor occupancy on a Tuesday. Or, your audience demographics may tell you the smartest day to make the biggest bang for your buck is Friday, even though the slot floor occupancy is already at 60%.
4. Keep your guests close and your competition closer.
The more you know about your competition, the better you can react or � better yet � act proactively. Keep an eye on competitive websites, Facebook pages, newsletters, and mailers. Identify timing and details on promotional events big and small, as well as competitive strengths, weaknesses, and potential impact on your business. And then act.
Say, for example, your competitor has their big monthly giveaway on a Saturday. Knowing your audience has limited discretionary income, you encourage they spend that money on the Friday preceding the giveaway with an enticing offer.
Technology makes competitive tactics crazy easy. Let�s say one of your high-spend customers is entering your competitor�s parking lot, headed to their Big Bucks promotion. You can send a real-time text that says, �Get over to our place in the next half hour and get a GUARANTEED 50 big bucks in FREE play.� Presto, guest-o. (Small Red Circle plug � we can help you get here. See #15.)
5. Know when enough is enough.
A promotional calendar that�s filled to the brim with exciting giveaways, gifts, and games will produce more profits than a calendar that has sporadic promotions, right?
A constant merry-go-round of promotions, and those ponies lose their luster. Guests are no longer excited. And, if you�re always in promo mode, how can you calculate the bump a particular promotion creates? When you spend money you can no longer measure, you stop being able to adjust, react, and improve your bottom line. Plus, if you�re not careful, those happy, excited guests become angry, entitled guests who wonder where their free meal is already.
When it comes to promotions, choose quality over quantity. Go back to the drawing board and remind yourself of your objectives. Evaluate if and when promotions fill those objectives, and get ahead of the game. Or the tournament. Or the drawing. You get the point.
6. Brand it.
If your promo name looks and sounds just like your competitor�s promo name, you just might have spent your money giving them business. Brand colors, typeface, name, tone, personality � make sure that promotion speaks to guests in your voice. And the more unmistakably yours, the better.
7. Limit time.
We are predictable, we humans, and we assign greater value to limited-time offers. From an old-fashioned circus barker�s �hurry, hurry, hurry� to today�s social media flash sales, time � or lack thereof � creates buzz. And buzz creates action.
Choosing the right start and end dates can have a big impact. Don�t run the promotion long enough, and your guests won�t have enough time to enter. Run it too long, and it loses its punch. Two to four weeks is usually the sweet spot, but it�s important to experiment with your particular casino audience.
8. Create a sense of mystery.
We know gamers index high for risk-taking behaviors. So, while many of us love a good mystery, your audience really loves a good mystery. Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize. Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation.
Another benefit to using mystery in your promotions? Cost containment. While a guest might not come in if he or she knows, statistically, she�s likely to win a small bit of free play, that same guest may decide to visit if she�s guaranteed a �mystery� prize (that turns out to be that same free play).
9. Use theater.
These days, guests, hosts, staff, they�re all busy. What�s more, they�re bombarded with lots and lots and lots of messages. So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics. A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes. Out of the ordinary � and that can include downright wacky � is the name of the memorability game. In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word of mouth, and, ultimately, creating a bigger audience for your next promotion.
10. So who�s promoting this promotion?
The stakes are higher than you may think. If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR. If, on the other hand, staff perceives taking part in the promotion as a chore � or they�re in the dark about the specifics � no amount of promotional ad spend will make up for what happens when your guests walk in the door.
Moral: Promote your promotion. Sell your staff. In fact, treat your staff as your customer. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand.
11. Spread the word wisely.
If you�re encouraging participation in a mass promotion, it makes sense, of course, to buy mass media. If it�s a targeted promotion, though, think outside the box for ways to get your message directly to your target.
Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car � or another prize so cool your target audience just has to check it out � and showing it off outside your casino? State Fair? Local mall? Where are the customers you want to acquire?
12. Check goals against data.
After the promo, it�s time to dig into the data. Did the promotion create incremental revenue? Did you see a lift year over year? What type of players participated? Were expenses in line with revenue, or were they too high? Did the promotion attract new member signup on the day of the promotion? How was slot occupancy? Quickly get to the bottom of what worked and what didn�t, so you can process the whole picture while it�s fresh. If your data analysts are pulling manual reports, and getting your hands on data just isn�t going to happen quickly, it might be time to get some help.
13. Debrief already.
The numbers are one thing, but there�s always more to the story. Within the week, while everything is still fresh, make sure to gather info from the people closest to the promotion. Ask what worked and what didn�t. How were the lines? The weather? The logistics? How was the wait for the valet? Get the customer experience story that rounds out the numbers.
14. Present findings in a way that engages your audience.
Think about it. You just thoughtfully intrigued a target audience enough that you created a desired response. You now need to turn around and approach your managers, board, or tribal leadership the same way.
We�re guessing you have a small window of time in a room full of busy, sometimes impatient people. So get to what they care about right away: high level findings, recommendations, and an action plan. Keep it short and on-point. Create summary slides. And be prepared for those questions you know are coming.
15. Get help if you need it.
If your data analyst is pulling manual reports, and you�re not getting information for weeks, you can�t possibly gather great insight and react to that promotion in a timely or effective way. And if you have to analyze mail, email, and mobile communications separately, you�re probably sinking fast. How can you check goals against data across platforms, factor in guest experience, and recalibrate when you�re already well on your way with another promotion?
You can say goodbye to the slow going and heavy lifting � without a big cha-ching out of your bottom line � with database marketing software that does the work for you. We happen to know just the one. It�s a database marketing software suite designed for casino marketers, by casino marketers, and it�s called RECON. This little genius projects your profit margin before your promotion even runs. RECON mines, schedules, and replicates across mail, email, and mobile. It�s easy so you save lots of time. And it�s affordable because you�ll be able to create and streamline more and more cost-effective programs. If you�d like more info about RECON, our proprietary database marketing software, click here or call Angel Suarez at 612-875-7131.
We've encountered this article pertaining to Apollo Slots Casino No Deposit down the page on the net and decided it made sense to write about it with you on this site.
With the assistance of the Web, you can locate online casinos that use a lot of the exact same sort of video gaming and also gaming experience that is feasible in the real life. However, many individuals do not take the plunge as a result of be afraid of scams or possible loss of personal information or checking account information. Once you have actually validated the reality that on-line casinos are not scams, you can utilize testimonials in order to establish whether a particular casino has the functions that you are seeking.
You will certainly uncover a variety of testimonial websites online where individuals set up their views regarding various sort of product and services. You will certainly have the option of visiting one review site after one more in order to gather as much information as feasible. It is essential that you utilize these reviews in order to develop whether you have actually selected the right gambling enterprise.
Most preferred casino websites come with reviews as part of their terms and conditions. However, if you like video gaming only at certain on-line gambling enterprises you need to visit each and every testimonial site and validate the facts. What are the most popular online casino sites?
There are many testimonials that speak about the most prominent on-line casino sites. To determine the top 10 gambling establishments you can make use of the Net. Some of the factors for the high appeal of these websites include:
The No Down payment Incentive. When you go into an on-line gambling enterprise you are presented with a complimentary website. The cost-free website offers you a limited duration to select a card or game from the card choice food selection that is qualified for a complimentary spin.
Free Rotates. This is normally described as the No Down payment Benefit. If you are willing to have fun with a tiny quantity of money as well as there is a significant opportunity of winning a large amount of money you can select to get a totally free money payment in order to enhance your possibilities of winning.
You can also opt for the No Deposit Benefit of different kinds of cards including sports, land, gambling enterprise, lotto and casino poker. There are lots of methods which you can win massive quantities of money and for that reason the No Deposit Reward is a very important attribute for many players. These rewards likewise have their very own share of disadvantages.
Where To Locate Online Online Casinos? If you want locating an online casino site which has a substantial amount of cost-free spins company website available, you need to seek a website that supplies complimentary spins on a selection of card video games. The secret is to locate a site that does not accept any registration charges.
A few of the most prominent games which bring in a large number of participants are including: pots, tournaments, cost-free rotates, numbers, live roulette, baccarat, blackjack, slots, video casino poker, table video games as well as video clip poker. Casino poker areas are likewise found to have a very large gamer base. Nonetheless, you should keep in mind that these websites do not always offer you a possibility to win genuine money.
Subscribe Incentive. In the majority of situations the casino site that uses subscribe benefits is going to be very preferred as a result of the substantial increase of new members.
The Subscribe Bonus offer is clearly made to draw in brand-new gamers to the site. Nonetheless, some of the much less prominent online casinos provide sign up perks in order to maintain players that have currently delighted in a good pop over to this web-site deal of playing in the gambling enterprise. These perks are an outstanding method to increase your possibilities of winning.
Cash Money Game Machines. It is quite usual for the much more prominent gambling establishment video games to find with included bonus offers in the kind of money and incentive money.
Do you enjoy reading up on Apollo Slots Casino? Try leaving feedback down below. We will be glad to know your reactions about this blog posting. We hope that you visit us again soon. You should set aside a second to distribute this blog if you appreciated it. I praise you for your time. Please come visit our site back soon.Report this page